Title: 100 Things Every Designer Needs to Know About People (Voices That Matter) Pdf
Author: Susan Weinschenk
Published Date: 2011
Page: 242
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
Great learn-while-you-wait reading I liked the format of this because I could reach a section or two or three at a time and still feel like I was making progress through the book. It was useful to highlight things that come up a lot in my professional life, so I can refer back and cite some of the studies, or even just have the information tucked in my mind, so when people behave a certain way I can nod knowingly to myself and approach the situation with a little backup.Share It with Those You Love This is a must read book for designers of any kind. Some of the "studies" and research backing the claims are questionable though. I mean, really, you could say that everyone draws a coffee cup from a canonical point of view based on many theories and studies... or you might just say that's usually the way everyone experiences a coffee cup, thus we depict it that way in drawing. But, all in all, this book presents some great reminders of principles that we know to be true but don't consciously evaluate day to day. If nothing else, you can use it as ammunition to back-up you design choices.Informative, Easy Read, Perfect! I'm only half way through the book, but I felt inclined to give some positive comments. I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets. That said, it's really great how she does go into that level of detail as far as how the brain works and what we are doing and can do with information. At the end of each segment, there is a very brief section called "Takeaways" that sums up what you just read, and I've found in a few cases, this includes things that one may or may not have gathered by reading between the lines, if you will. Whether it's to ensure that you don't miss it or simply to drive the point home, it's very helpful, clever and, I'm sure, deliberate. As a designer, it's so important that you understand your target audience, or even how humans think in general... this is a MUST BUY!
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